Saturday, January 27, 2007

Snapple heading to the Super Bowl for the first time

Snapple, maker of the Best Stuff on Earth, will showcase the metabolism-boosting powers of its Green Tea in a 30-second spot airing during the biggest game on Earth -- Super Bowl XLI. The ad is Snapple's first to air during the Super Bowl and celebrates its new super premium line of Red, White, Green and Black teas.

The commercial, created by Cliff Freeman & Partners, follows a tea-loving pilgrim on his quest for metabolic enlightenment, and highlights EGCG, the natural antioxidant in Snapple Green Tea which has been proven to help boost metabolism. It will air during the fourth quarter of the game.

"We're using this opportunity as a first-time Super Bowl advertiser to deliver the 'good for you' message in a humorous way," said Bryan Mazur, VP of Marketing for Snapple. "Consumers want teas with authentic taste, pure ingredients and real, functional benefits. Even our approach to advertising is real -- we didn't shoot our commercials on a back lot in Hollywood -- this Green Tea spot was shot on location in China, and we traveled to Thailand and Africa for our White and Red Tea spots."

Snapple is the leader in the ready-to-drink tea category, and is known for its extensive variety of delicious flavors. The new super premium line of Snapple teas brings together great taste and health benefits. Snapple Green Tea deliciously complements the Super Bowl smorgasbord by boosting metabolism. Snapple White Tea, the Lightest Tea on Earth, offers a delicate, refreshing flavor thanks to the baby tea leaves from which it is made. Snapple Red Tea, naturally caffeine-free and made from the Rooibos plant, contains protective antioxidants and Vitamin C, which contributes to a healthy immune system -- especially helpful in cold climes like Chicago and Indianapolis. Building on the success of these premium teas, the company plans to launch a new line of classic black teas in March.

"Snapple created the ready-to-drink iced tea category as it is known today," said Mazur. "Snapple super premium teas reflect current consumer desires for natural beverages with real quality and real benefits."

Snapple's super premium line of White, Green and Red Teas is available at major retailers, grocery and convenience stores nationwide in a 17.5 ounce bottle for a suggested retail price of $1.39. Green Tea flavors include regular and diet Original, Mango and Asian Pear; Red Tea flavors include Mixed Berry, Peach Pomegranate and Mandarin Tangerine; and White Tea is available in Green Apple, Nectarine and Raspberry flavors. To learn more about Snapple visit www.snapple.com.

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