The Salesgenie.com campaign marks the first time infoUSA has used the Super Bowl to advertise, and guarantees the new product -- a subscription service providing salespeople and small businesses unlimited access to sales leads, mailing lists and business credit reports -- exposure to more than 140 million viewers who watch the game each year.
"There is no bigger audience available to an advertiser today than the Super Bowl, and we're using this incredible platform to launch Salesgenie.com to a huge portion of the sales and small business community who will be watching the game," said Vin Gupta, infoUSA Chairman and CEO. "While we're employing a bold, creative strategy in buying time during the Super Bowl, we've got a simple and clear message that will resonate with every business owner, sales executive or entrepreneur. We're incredibly excited to be part of this national pastime, and we believe the exposure we'll get more than pays for itself."
The commercial was conceived and produced in-house, and can be seen online at www.salesgenie.com/tv. Visitors to the site can also take advantage of trial offers and discounted pricing for the Salesgenie.com service, as well as submit ideas for its next Super Bowl commercial, and the winning idea will receive a prize.
"I will read every Super Bowl idea," says Gupta.
Salesgenie.com is a subscription service providing salespeople and small businesses unlimited access to sales leads, mailing lists and business credit reports in order to find more customers and increase sales. Users can search infoUSA's 12 databases to build targeted prospecting lists, preview the names, download, create direct mail campaigns, and get driving directions and maps. In addition, they can use the built-in contact manager to store names, set reminders and manage the sales pipeline.