Leroy’s Race and Sports Book and ISI, Ltd. (ISI) officials announced today their sports gaming kiosks (the iSports Stand) are now on the gaming floor of Hooters Casino Hotel, offering bettors a faster, more convenient method to place sports bets.
The two orange iSports Stands, which display a photo of Michelle Nunes – Miss Hooters International and a blackjack dealer at Hooters Casino Hotel – are the first specially designed kiosks in Las Vegas. The iSports Stands are expected to be fully operational in time for the busiest sports book day of the year – Super Bowl Sunday.
“Hooters is a unique, world-famous brand with a very loyal following,” said Bill Stearns, president of ISI. “We designed the kiosks to attract curious guests to take a look and try this new technology. It’s very simple to place bets, and the kiosk can be open practically 24 hours.”
Stearns compares the machines to using the ATM at a bank instead of dealing with the teller.
“We believe once legal bettors experience the additional features like receiving special offers from our advertisers, checking weather during events, obtaining advice from a professional sports handicapper, booking show tickets or making golf reservations, they will prefer the kiosks,” he said.
ISI co-developed the iSports Stand with AWI Manufacturing, Inc. (AWIM). Acting as a stand-alone sports book, the iSports Stand provides the same services as an in-casino sports book.
Also unique is the ability for local and national businesses to advertise on the kiosk’s video screen, side panels and through on-screen banner ads. This is the first time companies and products outside of the casino can reach guests on the gaming floor.
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